The Behaviour Change Wheel by Lou Atkins and Susan Michie

Information about The Behaviour Change Wheel by Lou Atkins and Susan Michie

“The Behavior Change Wheel” by Lou Atkins and Susan Michie is a comprehensive guide that provides a structured approach to understanding and influencing behavior change. This book introduces a powerful framework that can be used by designers, health professionals, policymakers, and anyone interested in making a positive impact on behavior. The authors present a detailed model that breaks down the process of behavior change into key components, helping you identify the factors that influence behavior and how to apply specific techniques to change it. Whether you’re designing a public health campaign, creating a wellness app, or working in education, the Behavior Change Wheel offers a practical, science-backed approach to achieving meaningful change.

The book is built around the “Behavior Change Wheel” model, which is designed to help users identify what needs to change, why it needs to change, and how to make that change happen. It covers essential elements like understanding the context of behavior, determining what interventions are necessary, and selecting the right techniques for influencing behavior. The authors also provide real-world case studies, illustrating how this model has been applied in various fields. With its clear explanations and actionable advice, “The Behavior Change Wheel” is a valuable tool for anyone involved in behavior change projects, whether you’re a practitioner, researcher, or simply someone looking to make a difference in the lives of others.

Outline:

1. Introduction to Behavior Change and the Need for a Structured Approach
2. Overview of the Behavior Change Wheel Model
3. The Three Core Components of Behavior Change: Capability, Opportunity, and Motivation
4. Understanding and Identifying the Context of Behavior
5. Intervention Functions and Behavior Change Techniques
6. Designing Interventions Based on the Behavior Change Wheel
7. Real-World Case Studies and Applications of the Model
8. Implementing and Evaluating Behavior Change Strategies
9. Limitations and Ethical Considerations in Behavior Change Design
10. Conclusion: Practical Applications and Next Steps in Using the Model

Advantages of the Book:

• Provides a clear, science-based framework for understanding and influencing behavior
• Breaks down the complex process of behavior change into actionable components
• Includes real-world case studies to demonstrate how the model is applied in various sectors
• Ideal for anyone involved in behavior change, whether in health, education, business, or public policy
• Offers practical strategies and techniques for designing effective behavior change interventions

Product Description

• Product Type: Ebook / Digital Book / Ecourse
• Format: .epub / .pdf / .mobi
• Language: English
• Order delivered in digital file format
• Sent via Email
• Please provide email address with each purchase
• Full page count, no pages missing
• Readable on smartphone, tablet, computer, or laptop
• Supports Windows, Mac Os, Linux, Android, or iOS
• To read ebooks you don’t need high device specifications (512MB RAM is also possible)
• Read OFFLINE (Without Internet Connection)
• Read anytime, anywhere

Advantages of Digital form (EBook)

• Cheaper Price (Free shipping)
• No need to wait for the (physical) book to be sent
• You can read it immediately (Fast Shipping)
• Not easily torn, wet, damaged, or lost
• Practical and easy to carry anywhere
• Can be stored on a Computer (PC) / Laptop / Smartphone / Tablet
• Reading like real there is a Slide feature per sheet
• Letters can be enlarged (zoom) or add scribbles when reading
• Undo feature, change fonts, and mark your reading progress
• Does not require a lot of space to manage books
• Get a bonus Premium application to read and manage Ebooks
• Environmentally friendly, does not use paper and ink

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The Behaviour Change Wheel by Lou Atkins and Susan Michie Package Contents

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1. The Behaviour Change Wheel by Lou Atkins and Susan Michie

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Important to Know Before Purchase!

• The Behaviour Change Wheel by Lou Atkins and Susan Michie in the form of a Digital Book
• This is a E-Books (Digital item), no CD/DVD or physical package will be shipped
• Orders are sent via EMAIL, fast and FREE SHIPPING
• Easy to use even for beginners
• Can be read on Computer, Laptop, Smartphone, or Tablet
• Full Page – Text can be zoomed
• Not a trial, you can read all the contents of the book until the end
• One payment and you can save and read forever
• Can be read anywhere and anytime

UPC: 961127480008 | EAN: 1127480008